Privacy Policy

Art Mentor Education Foundation (AMEF) is committed to ensuring that the personal information provided by all of our donors is treated with respect, kept confidential, and used solely for the purpose for which it was supplied. Below is our policy regarding the protection of donor and visitor information.

Contents of Our Privacy Policy

  • Why we collect information
  • What information do we collect and how do we process this information
  • How do we use your information
  • Updating us on how you would like us to use your information
  • Will we disclose the information we have collected to outside parties?
  • How do we keep your data safe?
  • Can you gain access to your personal information?
  • Notification of change of privacy policy
  • Cookies


Why We Collect Information?

Collecting information allows us to operate and provide our services more efficiently. By collecting information and understanding more about how people use the information we provide, we can improve how we communicate with you and keep you up-to-date on relevant matters.


What Information Do We Collect and How Do We Process This Information?

We collect information every time you interact with us. When you contact AMEF regarding our activities, register as a supporter, send or receive information, engage with social media, make a donation to us, volunteer with us, apply to work for us or make contact with us in any other way, you provide us with personal information. We may also collect information through our use of cookies (please see the Cookies section below). You are not obliged to provide your information to us, but if you do not, we may not be able to contact you, or to process your donation, application or request.

Financial information
In order to process donations and other financial transactions, we may ask you for your bank, debit or credit card details.

Personal information
When you interact with us, we may collect information such as your name, Hong Kong ID card number, address, email address, other contact details such as gender, date of birth, district, occupations or gift-in-kind declarations.

Other information
We may also collect the following information from you:
Any images, photographs or videos if you take part in any events with us;
Details of your visits to the website including your IP address (see below section on Cookies for more information in relation to this);
Other details are relevant to your communications with us.
Publicly available information

In addition to the information you give us directly, we may also, where the law allows us to do so, collect information about you from publicly available sources or third parties.

How Do We Use Your Information?

When you provide us with personal data, we may use your information in a number of ways and for a number of purposes including:

  • To provide you with information that you have requested from us or that we feel may be of interest to you where you have consented to being contacted
  • To provide you with updated information about AMEF frontline projects, fundraising activities and events
  • For identification of donor
  • To process donations we may receive from you
  • To fundraise in accordance with our internal policies and procedures
  • For administrative purposes (eg to follow up on a donation query, to make travel arrangements if you may be visiting a project, to invite you to an event)
  • To perform prospect research & profiling
  • To perform online data enrichment
  • To contact you in the most appropriate way and so that you do not receive unwanted communications
  • For internal record keeping
  • To contact you where you are the named person for an organization
  • To perform statistical, demographic and marketing analysis.
  • Where it is required or authorised by law or regulation

We may contact you by phone, email or text if you have agreed to be contacted in this manner.

If you have given us your address or email we may send you information about our sight saving reports by post or email, unless you have told us that you would prefer not to receive information in this way.

We may use research, profiling and screening techniques to analyse your personal information to create a profile or your interests and preferences, so that we can contact you with information relevant to you. This allows us to ensure our communications are relevant and timely.

Generally, we will seek consent to process your data at the point we collect it. Our communications to you will always include information on how to opt out of receiving future communications from AMEF.


Updating Us on How You Would Like Us to Use Your Information

If you wish to update the way you would like to be communicated with in future or wish to opt out of ways we use your information, then please make your request along with your name, contact number and email address, and return to us either by post, phone, email, fax or in person. If you do not wish to receive AMEF updated information through emails, you can click the unsubscribe link shown on AMEF emailings. Please be aware it may take up to 28 days for any changes to be activated.

If we are processing your data on the basis that your consent has been given, you have the right to withdraw this consent at any time.

Our communications to you will include information on how to opt out of receiving future communications from AMEF.

Will We Disclose the Information We Have Collected to Outside Parties?

We may pass personal details to third parties who are instructed to act on our behalf in the following circumstances only:

  • To process any donation made by you.
  • To proceed donation receipts/mailing/electronic direct marketing/SMS, we pass personal details to printing companies and fulfillment houses (printed matters/emails and fundraising appeals) to communicate with our supporters.
  • To conduct fundraising activities/tour visit/gift redemption/donor surveys.
  • To conduct statistical, demographic, marketing analysis, prospect research and profiling and online data enrichment.
  • To comply with legal or regulatory requirements, court orders, request from regulatory authorities or government bodies.

In these situations we ensure we send data securely and have signed agreements that cover the third parties’ data protection responsibilities. As part of the agreements we request that the service providers delete all supporter information once the job/campaign/analysis has taken place.

*We will never share or sell your data to a third party organisation for them to contact you for their marketing purposes.

How Do We Keep Your Data Safe?

We aim to ensure that there are appropriate physical, technical and managerial controls in place to protect your personal details.

When we work with external companies who collect or process data on our behalf, we do comprehensive checks on these companies before we work with them, and put a contract in place that sets out our requirements in relation to how data is processed and kept secure.

Our website may from time to time contain links to third party websites. If you follow a link to any of these websites, please note that these websites will have their own privacy policies in place, and we do not accept liability for any such policies.

Despite the precautions set out in this policy, no data transmission over the internet is guaranteed to be secure. As such, whilst we do endeavor to protect your personal information as set out in this policy, we cannot guarantee the security of any information which you provide us with.All information which you provide to us is provided at your own risk.

Can You Gain Access to Your Personal Information?

You may request a copy of your personal information on file with AMEF by contacting us at contact below. If any of your personal information changes or you find that our records are inaccurate, please contact us directly.

Notification of Change of Privacy Policy

We reserve the right to amend this privacy statement. You are advised to visit this website section periodically in order to keep up-to-date with the changes in our privacy policy.


What are Cookies?

Cookies are pieces of information that are sent to your computer (or other device) by a website when you visit. They are stored on your device allowing a website to recognise you when you visit.

Do we use cookies?

Yes. AMEF uses this data to analyse trends and statistics to help us provide a better service. If you do not want cookies to be used there are various options to disable or opt-out without affecting your navigation around our site, however this may restrict functionality in some areas.

What cookies do we use?

We may use “essential cookies” which are required for the operation of our website; analytical cookies to allow us to recognise and count visitors; functionality cookies which recognise you and remember your preferences; and targeting cookies which record your visit to our webpage and links you have followed and then targets our content more specifically to you. The information collected is anonymous aggregated research data, and contain no name or address information and it does not have the function of identifying an individual person of AMEF website.

Third-party cookies

By using the AMEF website or by performing certain actions (such as using a social sharing button) certain other sites may also set cookies.

Making a donation

Cookies are used in order to take a donation online. If you want to donate without the use of cookies, please donate via an alternative route such as over the phone or by post.


AMEF uses Google Analytics to produce anonymous data which we use to measure trends and statistics helping us provide a better service. This is a common performance cookie which many websites use. 

Embedded content:

AMEF sometimes embeds photos and video content from websites such as YouTube and Instagram. As a result, when you visit a page with content embedded from these sites you may be presented with cookies from them. AMEF office does not control the dissemination of these cookies. You should check the relevant third party website for more information.

Social Media sharing icons, buttons and widgets:

We would like to inform you that the AMEF website uses embedded ‘share’ buttons to enable users of the site to easily share pages with their friends through a number of popular social networks. These sites may also set cookies. AMEF does not control the dissemination of these cookies and you should check the relevant third party website for more information about these.


Like many websites we may make use of cookies to identify if you have visited our website, or visited a specific page on our website. These cookies may then be used to display related advertising from AMEF on third party websites, such as Facebook or on online adverting networks such as the Google Display Network (GDN). These cookies do not provide us with personally identifiable information.

Find out about your options to opt out of ‘interest based advertising’ served by Google.


Signing up to or receiving emails from AMEF office

When you sign up to receive emails from AMEF you agree to allow us to use cookies and similar technologies to help us send you relevant information and to improve your online experience. If you do not want these technologies to be used in relation to email, you contact at or call us on (852) 9173 9396 here.


Last updated: 17 January 2021