Musical Theatre Outreach Education Programme
AMEF Musical Theatre brings musicals to life through courses and workshops, and provides musical education and skills development workshops for both kids and adults via the diverse facets of musicals, strengthening audiences’ awareness of musicals through active community and school performance.
Why shall we promote local musicals?
"Musical" is always one of the best sellers in many cities, it is a kind of commercial art that earns respect from different aspects. However in Hong Kong, musicals are not as popular as drama theatres, there're still many possibilities to be made in Hong Kong's art industry, to develop more mature theatre work and audience base.
AMEF had noticed that Hong Kong is lacking a well-developed, systematic training in terms of creativity and musical theatre, which directly affects younger's knowledge and will on joining the theatre. However, we believe that passionate talents are all over Hong Kong, we aimed to form a professional team of musical theatre systematically to make a long-term difference in motivating local musical developments. We cultivate musical talents through outreach education, while producing job opportunities by forming our on-stage and backstage artistic team, to join our musical production from drama, music, and dance, and ultimately a musical-for-all.